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Content & social media

Ebook writing and lead magnets that bring in contacts

A material your customers want to download, with copy, layout and cover ready for the capture page. For companies that sell expertise.

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Facts behind this service

  • 14 guides published on this website, in English and Portuguese, with sources and FAQs

  • Landing pages with forms, server-side validation and anti-spam protection, hand-coded

  • CRM and automation integrations, such as Salesforce and DocuSign at ADT Solar

Recognize this situation?

  • The website gets visits, but almost nobody leaves their details, and you do not know who came by.

  • The company knows a lot about its market, and none of that knowledge is written down anywhere.

  • You have wanted an ebook for months, but nobody on the team has time to write and design it.

What we deliver

  • Topic and outline

    Topic and outline

    A topic your audience wants to solve and the table of contents, approved before writing.

  • Researched copy

    Researched copy

    Content written with sources, examples and checked data, reviewed by a person for facts and tone.

  • Layout and cover

    Layout and cover

    A layout in your brand style, cover, charts and simple illustrations, and the final PDF ready to download.

  • Promotion pieces

    Promotion pieces

    Copy for an email and for three social media posts that lead to the material.

  • Download page (optional)

    Download page (optional)

    A page with a form that delivers the material and sends the contact to your customer system (CRM), through the landing page service.

See also: landing page development and AI business process automation.

Results and experience

  • mastertimm.com (this website)

    Scope:
    Own content · not a client case

    No published client case of this service yet. The content we have produced with the same care for research and sources is the 14 guides on this website, in English and Portuguese.

    • 14published guides
    • Primary sources in every guide
    • English and Portuguese versions

Facing a similar challenge? Tell us the problem and the timeline.

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Who it is for and who it is not

Ebook writing is the production of a lead magnet, such as a guide, checklist or ebook, that your company offers in exchange for a visitor’s contact details: research, copy, layout and cover. Hire it when you want to turn your company’s expertise into a list of contacts interested in what you sell.

A good fit for

  • B2B companies with consultative sales, where buyers research before talking to sales.
  • Businesses with website or social traffic that do not capture contacts yet.
  • Companies that want to reuse their own expertise in articles, posts and emails.

Not a fit for

  • Anyone who wants a book for sale in bookstores or on Amazon: the focus is lead capture.
  • Anyone who needs custom illustration or complex infographics on every page.
  • Anyone expecting the ebook to bring in contacts on its own, with no promotion or capture page.

How it works and timelines

  1. First conversation and topic

    First conversation and topic

    We learn the audience, the offer and what they need to solve. You receive the topic, the length and the proposal.

  2. Outline and research

    Outline and research

    The structure of the material and its sources, approved before writing.

  3. Copy and review

    Copy and review

    The full text sent for approval, with one round of changes.

  4. Layout and delivery

    Layout and delivery

    Layout, cover and final PDF, with the promotion copy and, if ordered, the capture page.

Typical ways to engage this service
ScopeTypical timelineEngagement modelInvestment
Checklist or short guide, up to 8 pagesSet in the proposalFixed-scope project$490
Ebook of 15 to 20 pagesSet in the proposalFixed-scope project$1,290
Ebook of 30 to 40 pagesSet in the proposalFixed-scope project$2,390
Download page connected to your customer system (CRM)Set in the proposalCustom projectOn request

Prices in US dollars (USD). The proposal confirms the scope and the price before work starts.

Want to know which format fits your project?

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Technical details

How we use AI with governance and the stack

AI with governance

The same AI production routine as our daily posts: AI speeds up research, outlining and drafting, and a person checks and reviews the final content.

  • Research and first draft with language models, from the approved outline.

  • Data, numbers and quotes checked against their sources and listed at the end.

  • Human review of tone, clarity and claims before layout.

  • Contacts stay in your customer system (CRM), under privacy law: none of it trains models.

Stack and integrations

  • Canva
  • Figma
  • Google Docs
  • Claude
  • n8n

Frequently asked questions about Ebooks and lead magnets

How much does it cost to create an ebook?

A checklist or short guide, up to 8 pages, costs $490; an ebook of 15 to 20 pages, $1,290; and one of 30 to 40 pages, $2,390. The price includes research, copy, layout, cover and the promotion copy. The download page is quoted separately.

What is the right length for an ebook?

Long enough to solve one problem and no more. A 5-page checklist your customer uses is worth more than 40 pages nobody finishes. We set the length by the topic and the buyer’s stage.

How does the ebook bring in contacts?

Visitors leave their name and email on a page to download the material (a landing page), and the contact goes to your customer system (CRM). The promotion posts and email bring people to that page. Without a capture page, the PDF is just content, not a contact generator.

Do I need to provide the content?

No: we research and write from a conversation with whoever knows the subject in your company. If you already have texts, slide decks or articles, they become sources and the project moves faster.

Who owns the rights to the ebook?

Your company, once paid: you can distribute, edit and reuse the content anywhere, including in posts and articles. The transfer of rights is in the contract.

Can you also produce the ebook in Portuguese?

Yes: the material can be produced in English, in Portuguese or in both, with the copy adapted to each audience rather than just translated. The second version is quoted in the proposal.

About Master Timm

Master Timm

AI-focused IT consultancy

Get to know Master Timm

Senior engineering from discovery to delivery: whoever designs the architecture also writes and reviews the code.

  • 20+ years of software engineering experience
  • Projects for US and Brazilian companies, under B2B contracts
  • Specs, tests and documentation in the client's repository
  • Fixed scope, capped time & materials or retainer, in USD or BRL

Why Brazil

  • São Paulo is 1–2 hours ahead of US Eastern Time, so working hours overlap.
  • We work in English: calls, specs and documentation.
  • Remote B2B work for US companies since 2022.
  • Scope, ownership and confidentiality are set in the contract before work starts.

Master Timm · Updated on

Tell us what your customers need to learn before they buy

In the first conversation we pick the topic and the format. The proposal states the length of the material, the timeline and the price.

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