Paid media with every conversion measured: fast-loading pages with an integrated form, tracking in place and A/B tests. For marketing teams.
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This website as reference:
Lighthouse mobile 100/100/100/100 in production (Sep 30, 2026)
The form on this website:
Server-side validation and anti-spam protection, hand-coded
Related experience:
Red Ventures / Bankrate, with the Mortgage Paid Media team
20+years of software engineering; US enterprise clients since 2022
This website as reference: Lighthouse mobile 100/100/100/100 in production (Sep 30, 2026)
The form on this website: server-side validation and anti-spam protection, hand-coded
Related experience: Red Ventures / Bankrate, with the Mortgage Paid Media team
20+ years of software engineering; US enterprise clients since 2022
You pay per click, but the page is slow to open on a phone and part of the traffic leaves before seeing the offer.
The form submits, but the lead never reaches the CRM, and nobody knows which ad it came from.
Every new campaign depends on the IT queue or on a page builder that limits the layout.
The numbers in the ads dashboard and in analytics do not match, and you cannot trust the cost per lead.
One page with the offer, proof, frequently asked questions and a single call to action that matches the ad, in static, responsive HTML, with no theme and no page builder.
A form with server-side validation and anti-spam protection that delivers the lead by email, by webhook or straight into your CRM.
Pixels and conversion events checked before publishing, and UTM parameters preserved so every lead reaches the CRM with the ad it came from.
Headline, offer and call-to-action variations built as components, so tests run with the tool your team already uses.
Optimized images, self-hosted fonts and minimal JavaScript, with Lighthouse mobile measured before the campaign, so paid clicks are not lost while the page loads.
The page published on your domain or subdomain, with HTTPS, and a repository with instructions to create new variations and campaigns.
See also: website development and AI business process automation.
No published client case or campaign result for this service yet: we propose to start with one page as a fixed-scope project. The closest thing we have built is this website, on the same practices: Astro, Tailwind CSS, static HTML and self-hosted fonts.
Features for the Bankrate mortgage rate-table marketplace: a web product, not campaign landing pages.
Facing a similar challenge? Tell us the problem and the timeline.
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Landing page development is the building of a single campaign page designed for one offer and one action: fill in a form, book a call or buy. Hire it when you invest in paid media and need a page that loads fast, records every conversion and lets you test variations, without depending on the corporate website or a page builder.
We align the offer, the audience, the traffic source, the expected action and the tools in use (CRM, analytics, ads). You receive the page structure, the measurement plan and the proposal with scope and timeline.
Sections, copy and form defined before the layout, with the variations that will be tested. You approve the content; when the copy is yours, we review clarity and hierarchy.
The hand-coded page in a preview environment, with form and tracking connected. You browse it on phone and desktop and ask for adjustments before publishing.
We check conversion events, lead delivery, performance and accessibility. You receive the page published on your domain and the report of the checks.
New variations, adjustments based on campaign data and additional pages on the same component base, on demand or under a monthly retainer.
| Scope | Typical timeline | Engagement model |
|---|---|---|
| Campaign pageOne landing page with form, tracking and publication | Set in the proposal | Fixed-scope project |
| Campaign packageSeveral pages or variations on the same component base | Set in the proposal | Fixed-scope project |
| Ongoing evolutionNew variations, A/B tests and adjustments for each campaign | Ongoing | Monthly fractional retainer |
Timelines are typical ranges. Discovery defines the scope and the estimate of each project; the contract can be in USD or BRL.
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AI speeds up the production of the page and its variations, but what goes live passes through human review and the same checks as any of our projects.
In the buildAI coding agents (Claude Code, Codex, Cursor, Copilot, OpenCode) implement sections and variations from the approved brief.
Copy variationsAI drafts alternative headlines and calls to action; you approve what will be tested.
What humans reviewThe offer, the claims, the numbers and every published change go through a person.
Checks before publishingPerformance, accessibility, form submission and the firing of conversion events.
Lead dataIt goes only to the tools you choose and is never used to train models.
| Criterion | Page builder | Ready-made template | Hand-coded |
|---|---|---|---|
| When it makes sense | The marketing team publishes many simple pages on its own | A one-off campaign with a standard layout and a tight budget | Significant paid traffic, integrations and measurement under control |
| Loading speed | Depends on the scripts the platform loads | Varies with the template and the plugins used | Only the HTML, CSS and JavaScript the page uses |
| Tracking and tests | Native integrations and A/B tests, depending on the plan | Manual setup, limited by the template structure | Events and variations defined in code, with any tool |
| Ownership and portability | The page lives on the platform, for a subscription | The files are yours, tied to the template structure | Code in a repository, hostable on any provider |
| Changes | Visual editor, no developer needed | Direct editing in the template or the CMS | Through code; every change goes through review and build |
The cost depends on four factors: who writes the content, the number of sections and variations, the form integrations (CRM, email, webhooks) and the tracking required. We do not publish prices: the proposal follows the briefing, as a fixed-scope project, in USD or BRL. It is our entry-level service, and the component base is reused in the following pages.
The timeline is set in the proposal, after the briefing, because it depends on three things: content that is ready or still to be produced, the number of integrations and approval time on your side. A page with approved copy and a simple form moves faster than one with a CRM, several variations and legal review. We state the publication date before starting, together with the scope.
Yes: we set up the pixels and conversion events of the platforms the campaign uses, such as Google Ads, Meta Ads and GA4, and keep the UTM parameters all the way to the lead. Before publishing, we check every trigger with a test submission. The ad and analytics accounts belong to your company; we work with the access you grant.
Yes: the page is built with sections and copy as components, which makes it possible to publish variations and split traffic with the testing tool or the ad platform you already use. We deliver the structure and the variations; the test result depends on traffic volume and on the offer. We do not promise a conversion rate.
The domain should be in the name of your company, and at handover you receive the page code in a repository that can be hosted on any static hosting provider. Scope, ownership and confidentiality are set in the contract before work starts. The page is published on your domain or on a subdomain.
Yes, as long as the tool offers an API, a webhook or an inbound form: the lead is sent at sign-up, with the source and the campaign parameters. When there is no API, we use an automation workflow, for example with n8n, or email delivery. Related experience: at ADT Solar, we integrated Salesforce and DocuSign into sales workflows.
Five things: a clear offer at the top, consistent with the ad; fast loading on a phone; a short form; proof, such as numbers and clients; and reliable measurement of every conversion. We take care of the technical part: speed, form, tracking and the structure for tests. The offer and the traffic are yours, and the combination of the three defines the result.
AI-focused IT consultancy
Senior engineering from discovery to delivery: whoever designs the architecture also writes and reviews the code.
Master Timm · Updated on
In the first conversation we learn the offer, the traffic and your tools. A landing page may skip the 1–2 week discovery: with the campaign defined, the fixed-scope proposal comes from the briefing.
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